“As you well know, Sarah Palin has an image problem with the general public. The only way she’s going to get out from under it, is to demonstrate that she’s a serious person, with serious policies that deserve serious debate.”
She has an image problem with communists and other America haters. The general public loves her.
Also, she has an image problem with the wishy washy who go along with whoever is the biggest bully in the vicinity. Meaning, they most often side with the left and repeat whatever the left says because they want them to like them and think they are smart also.