*If*?
The man just defined the target.
"In the publishing industry, digital media couldn't have come at a better time. It is saving what the state and the dominant publishers are trying to kill."
It is trying, primarily the state.
They're calling the Herculean effort a "Fairness Doctrine". {or some such Orwellian claptrap but it is what it is, nonetheless}.
Interesting piece, I've often thought if the barbarians take over it won't be long before they'd be over their heads maintaining the system from which they suck everything they so enjoy, dead.
That's when the real fun begins.
“That’s when the real fun begins.”
True enough, if your idea of real fun is Killing Fields, gulags and mass graves.