OR...the brother let the balloon go and blamed it on his little brother who got scared and hid like MOST 6 YEAR OLDS WOULD DO. Why does everything have to be a hoax, or a consiracy. It’s not a hoax...they thought the kid was inside based on information given by an unreliable source, but they erred on the side of caution. THERE IS NO PROOF this was made up for publicicy. And what kind of publicity? it’s all negative.