MLB has dilly-dallied around with this concept, trying to urbanize their in-game promos, merchadising and so forth, all with the intent of "bringing home" the black fan.
That's whats behind the Mandela-ization of Jackie Robinson. It's really quite pathetic what aging white liberals in the game are capable of with too much time and money on their hands.
Imagine people making a big deal out of Dirk Nowitzky or Manu Genobili or Larry Bird just because he was white -- "wow, he really can jump, Bob!" Or Hideki Matsui, same basis. Which was what was happening with Donovan McNabb, which is what Rush commented on that time, and is happening in open-wheel racing with women drivers like Milka Duno, Lyn St. James, and Danica Patrick.
What's pathetic is when old liberal moonbats start shaking themselves down even before Jesse and Rev. Al show up, rattling their cups.