Ah, no I did not know about or see that ad, but my oldest probably did and that is why he calls them 'Chefs' and has for years. I always thought he did it to irritate his friends whose parents always got season tickets no matter how badly things turned out year in and year out.
Thought it was Snickers but I couldn’t remember the slogan - found it!
http://www.youtube.com/watch?v=J3gYApfUsaQ&NR=1