Well Levi isn’t gay. He’s a hetero stud even though he is all full of himself. Levi’s advertisements seem to be full of silence when it comes to that aspect of “jeans sexiness” and it would be odd if Levi were the first exception. And other brands like Lee and Wrangler insist on a cowboy western wholesome image (no Brokeback stuff).
That one will be pictorially "gay" for money. Posing for Playgirl for all the gay guys to see? He's a whore, plain and simple.