All you said is true - but Rush knows he is a lightning rod, because he spent a lifetime cultivating that persona. I enjoy Rush and have for many years - my observation is the NFL is an “in crowd” who revel in their own specialness. When asked to define or defend their specialness, the in crowd becomes scared and frightened. Rush detractors frighten them, not Rush. The NFL owners are a very fragile and frightened group. You would be too if you were that leveraged and completely dependent on positive public relations based on your star players who last year were gangbangers. So Rush as owner becomes a bridge too far. This outcome was known going in. Personally, I believe Rush knew this but saw an opportunity to brand a new audience to himself and create endless personality wars for future programming. I am just not surprised by the ending.
What complete nonsense.
Now if I were a complete and total cynic, I would agree with you and say something like this: "Well, Rush had to do something to get the mojo back from Glenn Beck, who had eclipsed Rush a month or two ago. Beck was all the talk in the State-Run Media. Now the chatter is back on Rush."
But I'm not quite that cynical just yet. I do think Rush is sincere in his love for the sport. I've listened to him for twenty years and he's not changed a whit in his passion for it. So I think he was really interested in being an owner.
But I agree with you that he had to have an inkling that this is how it might work out.