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5 Myths We Need to Can About Soda Taxes - Why do politicians keep trying to tax your Coke?
Reason ^ | September 29, 2009 | Katherine Mangu-Ward

Posted on 10/01/2009 5:16:58 PM PDT by neverdem

Like bears to honey or zombies to brains, politicians find something irresistible about soda taxes. President Obama recently told Men's Health magazine that he thinks a "sin tax" on soda is "an idea that we should be exploring." San Francisco Mayor Gavin Newsom moved to impose a fee on stores for selling sugary drinks, only to admit that his plan was probably illegal. In December, New York Gov. David Paterson proposed a 18 percent tax on full-sugar soda to help cover a budget shortfall. After a public outcry, he claimed he was just raising awareness about childhood obesity. But he was also rehashing the same old myths about how taxing soda will save us all:

1. Sin taxes are for our own good.

The basic idea sounds reasonable enough. Why not have the government nudge citizens along the path to righteousness by making bad choices more expensive? But even the most avid proponents of sin taxes concede that none of the nickel-and-dime proposals on the table is large enough to discourage soda drinking. And they're not really intended to. Soda taxes, like most sin taxes, aren't primarily designed to reduce consumption-they're designed to raise revenue. Tap water is already virtually free. Adding a few cents in tax to a $1.29 soda bottle isn't going to send cost-conscious Coke-guzzlers swarming to the nearest water fountain. Forty states currently take a bite out of sales of soda or junk food-if anyone's addicted to soda, it's state legislatures. In the Men's Health interview, Obama focused on childhood obesity. But the Senate Finance Committee's interest in soda taxes at a hearing this spring wasn't about keeping American spawn slim; health-care reformers were salivating over the projected $24 billion in revenue that a 3-cent tax would generate over the next four years.

2. Soda is causing the obesity epidemic.

It's true that, on the whole, fat people drink more soda than skinny people. They also consume more calories overall and exercise less. So soda does help people pack on the pounds. But so does absolutely everything everyone eats. No news story about soda is complete without the scolding phrase "empty calories," yet soda consumption per capita has remained steady over the past two decades as obesity numbers have continued to rise. Weight gain is a function of calories in minus calories out. A food calorie is 4.2 kilojoules of energy, whether it comes from a bottle of orange juice, a latte or an ice-cold Coke. Cola calories are not uniquely "empty." They are not bleak, hollow shells of calories, staging tiny productions of "Waiting for Godot" in your love handles. A calorie is a calorie.

3. Soda taxes help everyone.

Even advocates of soda taxes admit that the costs will be borne disproportionately by the poor, who spend a larger percentage of their income on soda than other groups. Nonetheless, politicians continue the long tradition of taxing the wazoo out of a can of Coke while leaving upscale beverages and luxury foods sin-tax-free. Eight ounces of Naked's Mighty Mango juice ($3.79 a bottle at Whole Foods) contains slightly more sugar than the same serving of cola, while diet soft drinks have the same calorie count as water. But nationwide, fancy juices and venti mocha Frappuccinos remain almost completely untouched by sin surcharges, while a bodega bottle of Sprite brings down the wrath of the taxman. It's the silly, sugary equivalent of the distinction between the harsh sentencing guidelines for people caught with crack vs. the lenient sentencing for possessors of cocaine, its high-class cousin.

4. High-fructose corn syrup is extremely hazardous to your health.

It's the stuff that makes soda sticky sweet-and the reason many justify a soda tax. Florida state Rep. Juan Zapata called it the "crack of sweeteners" and tried to ban it in schools in 2006. At the popular blog Slashfood, it's known as "the devil's additive." High-fructose corn syrup has been treated as the fall guy for America's obesity problem. But the hazards of cheap corn sweetener are the stuff of pseudo-scientific legend. New York University nutritionist Marion Nestle, a major proponent of soda taxes, has said of corn syrup: "It's basically no different from table sugar. . . . The body can't tell them apart." Even the head of the self-proclaimed "food police" has denounced high-fructose fear-mongering. Michael Jacobson of the Center for Science in the Public Interest tore into a 2004 scientific research report that kicked off anti-corn-syrup hysteria, saying, "The authors of this paper misunderstood chemistry, draw erroneous conclusions and have done a disservice to the public in generating this controversy."

5. Obesity is driving health-care costs up. A soda tax is just a user fee.

Should we consider soda taxes an advance payment for all those diabetes tests and emergency room visits down the road-not to mention the cost of buying the inevitably necessary super-size MRI machines? A group of academics, state health commissioners and others take exactly that line in the pages of the New England Journal of Medicine this month, writing, "Escalating health care costs and the rising burden of diseases related to poor diet create an urgent need for solutions, thus justifying government's right to recoup costs." But there is a dangerous precedent at the root of this argument: that government can and should tax any behavior that hurts the budget's bottom line. That logic sends us down a strange road. It's just a slouch, sink and a slump to taxing remote controls, thus encouraging the fat and lazy to get a little exercise by standing up to change the channel.

All kinds of private decisions-good and bad-affect government spending. That doesn't give politicians the right to use taxes to push people around.

Katherine Mangu-Ward is a senior editor at Reason magazine.


TOPICS: Business/Economy; Culture/Society; Editorial; Politics/Elections
KEYWORDS: hfcs; sintaxes; sodataxes
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To: elkfersupper
I've never seen anyone blow smoke in anyone else's face. Have you?

Used to happen to me a lot. I would ask a smoker to please go somewhere else with a cigarette and they thought it would be funny to blow smoke at me. Since the ban that didn't happen.

61 posted on 10/07/2009 8:01:49 AM PDT by raybbr (It's going to get a lot worse now that the anchor babies are voting!)
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To: raybbr
Used to happen to me a lot.

If that happened, you deserved it.

If it did not happen, then I will invoke a Joe Wilson quote: "You lie!"

62 posted on 10/07/2009 6:36:55 PM PDT by elkfersupper (Member of the Original Defiant Class)
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To: elkfersupper
If that happened, you deserved it.

I deserved it? For asking someone not to smoke around me. What kind of asinine statement is that?

63 posted on 10/07/2009 6:38:54 PM PDT by raybbr (It's going to get a lot worse now that the anchor babies are voting!)
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To: raybbr
What kind of asinine statement is that?

A proper one.

It is a legal substance.

There are plenty of other things going on upon which you could more properly focus your outrage.

64 posted on 10/07/2009 6:58:59 PM PDT by elkfersupper (Member of the Original Defiant Class)
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To: neverdem
"It's 55 parts fructose to 42 parts glucose in HFCS-55. 56/42 = 4/3.(Hint: it's multiples of 14.) That's means fructose is almost one third more than glucose in HFCS-55."

It's 55 parts fructose to 45 parts glucose. That's 22% more fructose, but only 10% more than occurs in sucrose(std/ sugar).

65 posted on 10/07/2009 7:07:08 PM PDT by spunkets
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To: spunkets
Why doubt me?


66 posted on 10/07/2009 10:06:07 PM PDT by neverdem (Xin loi minh oi)
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To: neverdem
"Why doubt me?"

A sigificant part of those higher sugars is maltose. That's a glucose dimer. I suspect the rest of the higher sugar component is significanly glucose n-mers. Nevertheless, fructose is ~1.2 times as sweet as sucrose and glucose is ~0.8 times as sweet. That means there should be no significant difference in the development of NASH between groups consuming either sugar exclusively, other than possibly the 10% difference.

67 posted on 10/07/2009 11:04:36 PM PDT by spunkets
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To: elkfersupper
A proper one. It is a legal substance. There are plenty of other things going on upon which you could more properly focus your outrage.

Outrage? I think you are projecting. Regardless if it is legal it still affects people around you. Simply asking someone not to smoke around me while I am working should not be too much to ask. That you think it's okay, in fact preferable that someone should be able to blow smoke in my face, says you are a selfish, self absorbed inconsiderate person. You have the chip on your shoulder not me. All I wanted was some consideration. Since I, at times, couldn't get it then the ban was to my advantage hence the support.

Your comments reveal you to be a shallow person.

68 posted on 10/08/2009 5:03:45 AM PDT by raybbr (It's going to get a lot worse now that the anchor babies are voting!)
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To: spunkets

What’s the significance? This is quibling. Whether it is almost a 5/4 ratio of fructose to glucose, or almost a 4/3 ratio, overall excess fructose tends to hepatic de novo lipogenesis.


69 posted on 10/08/2009 5:57:41 AM PDT by neverdem (Xin loi minh oi)
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To: neverdem
"What’s the significance? This is quibling. Whether it is almost a 5/4 ratio of fructose to glucose, or almost a 4/3 ratio,...

6/5.

"... overall excess fructose tends to hepatic de novo lipogenesis."

There's no evidence that supports this conclusion. The excess is only 10% and there's no mechanisms, or pathways that would prevent the fructose in sucrose from producing the same effects.

70 posted on 10/08/2009 11:07:33 AM PDT by spunkets
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To: raybbr
Your comments reveal you to be a shallow person.

Oh, holy crap!

Your nation is collapsing around you and you are concerned about some fictitious crowd blowing tobacco smoke in your general direction.

Pitiful beyond description.

71 posted on 10/08/2009 6:52:21 PM PDT by elkfersupper (Member of the Original Defiant Class)
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To: elkfersupper
Your nation is collapsing around you and you are concerned about some fictitious crowd blowing tobacco smoke in your general direction.

Fictitious my ass! Which is about the same as you.

72 posted on 10/08/2009 6:59:27 PM PDT by raybbr (It's going to get a lot worse now that the anchor babies are voting!)
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To: raybbr
Find another cause.

You fascists have won this one for the time being.

The advocates of freedom will ultimately kick your ass when the time comes and the opportunity arises.

73 posted on 10/08/2009 7:13:07 PM PDT by elkfersupper (Member of the Original Defiant Class)
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To: spunkets
6/5, where do you get that from? That's 1.2 . If you insist the 3% higher sugars are essentially glucose, then the ratio is 55/45. 55/45 is 1.2222... just slightly less than 55/44 which is the same as 5/4 or 1.25.

There's no evidence that supports this conclusion. The excess is only 10% and there's no mechanisms, or pathways that would prevent the fructose in sucrose from producing the same effects.

Seek and you shall find. Check the 1st link in comment# 1. There are related citations linked at PubMed. Check at this link. Get the entire article by clicking where it says FREE near the upper right.

Fructose consumption as a risk factor for non-alcoholic fatty liver disease.

BACKGROUND/AIMS: While the rise in non-alcoholic fatty liver disease (NAFLD) parallels the increase in obesity and diabetes, a significant increase in dietary fructose consumption in industrialized countries has also occurred. The increased consumption of high fructose corn syrup, primarily in the form of soft drinks, is linked with complications of the insulin resistance syndrome. Furthermore, the hepatic metabolism of fructose favors de novo lipogenesis and ATP depletion. We hypothesize that increased fructose consumption contributes to the development of NAFLD. METHODS: A dietary history and paired serum and liver tissue were obtained from patients with evidence of biopsy-proven NAFLD (n=49) without cirrhosis and controls (n=24) matched for gender, age (+/-5 years), and body mass index (+/-3 points). RESULTS: Consumption of fructose in patients with NAFLD was nearly 2- to 3-fold higher than controls [365kcal vs 170kcal (p<0.05)]. In patients with NAFLD (n=6), hepatic mRNA expression of fructokinase (KHK), an important enzyme for fructose metabolism, and fatty acid synthase, an important enzyme for lipogenesis were increased (p=0.04 and p=0.02, respectively). In an AML hepatocyte cell line, fructose resulted in dose-dependent increase in KHK protein and activity. CONCLUSIONS: The pathogenic mechanism underlying the development of NAFLD may be associated with excessive dietary fructose consumption.

74 posted on 10/09/2009 1:49:45 PM PDT by neverdem (Xin loi minh oi)
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To: Huntress

Yes.


75 posted on 10/09/2009 1:53:12 PM PDT by Calamari (Pass enough laws and everyone is guilty of something.)
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To: neverdem
"6/5, where do you get that from?"

Significant figures... 1.2 is closer to 1.22 than 1.25.

Thanks for the link. Note that the authors consider the 50% fructose component of sucrose as having the equivalent effect as an equal amount of fructose from HFCS. ...which is what I thought and still think. The study applies only to overweight folks. It does not apply to folks that burn fructose in muscle. If the fructose consumption occurs before exercise and insulin's been released as a consequence of glucose introduction. I note that fructose absorption lags glucose absorption from the intestine and the presence of glucose enhances muscle absorbsion of fructose.

76 posted on 10/10/2009 5:33:29 PM PDT by spunkets
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To: neverdem

I think the bottom line is that regardless of where the calories come from, if the glycogen stores in the muscle and liver are full, additional sugar consumption, that won’t end up driving muscle, or in substrate cycling is going to fat.


77 posted on 10/10/2009 6:00:14 PM PDT by spunkets
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