[TWohlford]

“If I were a dollar-rich Chicom automaker, I’d pick up the entire package and start funneling my cars through it.”

That was EXACTLY the Penske plan. They were gonna have autos built by various companies, slap a “Saturn” sticker on ‘em and sell ‘em.

However, no auto makers would commit.

[rintense]

Months ago, I said Subaru or Mitzubishi should buy Saturn and Pontiac. Subaru because they have so few vehicles and could add a target audience niche with Saturn.

Mitzubishi could have basically cornered the 16-29yr old market by purchasing both brands, scaling down vehicle offerings of the two, then pushing sporty performance. The only newsworthy player in that market is Toyota's Scion now.