I actually remember that whole jingle:
The spirit of Massachusetts is the spirit of America
The spirit of the red white and blue
The spirit of Massachusetts is the spirit of America
The spirit that we want to share with you
They also had “Make It In Massachusetts” bumper stickers
with a thumbs up symbol. Spoofed as “Naked In Massachusetts”
with the outline of a woman’s back.
Oh and “Make it in Massachusetts, spend it in New Hampshire”. True these days what with tax increases.