“why does this sound like a good thing to me?”
Because you have not considered WHO gets to decide the definition of “Neutrality”.
This is, or will be, the Internet equivalent of the “Fairness Doctrine”. Places like FR will be hounded out of existence because we are not politically fair and neutral.
It is a bad idea because it gives a very small band of partisan political appointees unreasonable and unnecessary control over the largest, fastest growing form of free expression in the world — and the only one that is not completely controlled by liberals.