So you dont mind if the program becomes a continuing recrutment and activist program?
I do not see how getting kids to focus upon goals and how to attain them is a bad thing. In fact it should be done more than it is. I also do not see how that particular activity can be construed as a "recruitment" program.
To be honest I'm actually surprised by the list you posted because it is encouraging kids to excel and meet their goals. So often everyone hears of how schools do not do that because it would hurt the self esteem of the underachievers.
I am all for encouraging children to do their best, but there is only one child I am responsible for and that is my own child.