Not only that. On local TV, especially in the heartland of America and in the south, where Beck is extremely popular, smart businessmen, can sponsor spots on Glenn Beck's show, with tag lines like “Proud Sponsor of Glenn Beck”, and see their business go through the roof.
Plus even when ads are not specifically aired on Beck, the 3 million viewers that Beck brings to Fox, inevitably spill over onto subsequent programs, which then make even more money for Fox. There is simply no other program on cable news that even comes close tio Glenn Beck in ratings, and few programs on networks news that do.
“There is simply no other program on cable news that even comes close tio Glenn Beck in ratings, and few programs on networks news that do”
Should read:
“There is simply no other program on cable news at the 5Pm time slot, that even comes close to Glenn Beck in ratings, and few programs on networks news that do”