"This is a great fit for us," Disney boss Bob Iger told CNBC this morning. He said the acquisition was a way to attract more boys.
To be fair...
1. The pro-gay era at Disney ended when Eisner left.
2. Disney has trouble in the area of getting and keeping boys as audience members. They have Disney Princesses and Disney Fairies, all their Disney Channel sitcoms revolve fully or partly around some teenage girl, etc. Not much there for a boy, but superheroes might help their problem.