You are absolutely right for drive-by motorcades. For rallies that get in the press or on TV, a little more demonstration of brainpower will overcome the sneers of the media. For town hall meetings, a floor-length essay will do just fine if you’re sitting in the front row and want to spark an inkling of respect from the congress critter. Yes, thinking is important IF you keep in mind YOUR CONTEXT. Times are changing. And fast. This is NOT your father’s marketing class.
This may not be “your father’s marketing class” as you put it. But human nature doesn’t change. People can’t read that fast, and that includes the congress critters. Being creative lets you make your point in fewer words for whatever setting. KISS is tried and true.
The “Got good health care?” is a great example. So are the ones with four lines.
I’ve got one that says:
Stop Obamacare!
My body!
My healthcare!
My choice!
Here are a few others:
Throw Granny
(insert picture of granny)
Under The Healthcare Plan
Obama’s Health Care
(insert picture of bombed out ambulance)
Clunker
Health Care By Force
Is Not
Health Care By Choice