Those are words that make artists and music executives around the globe cringe.
But mostly music executives since artists rarely made squat from CD sales.
The days of paying for recorded music, like paying for porn, are over. Lawsuits don't deter downloading. An entire generation is growing up not knowing what it is like to fork out $12.99 for a 12 song, 50 minute compact disc.
Right or wrong, good or bad, that's just the way it is. The music industry is an anachronism. In the future, acts will enjoy regional popularity, earning money from touring. Big name artists will license out their music for commercial use.
The whole industry has been turned upside-down. The downloading genie is out of the bottle and it isn't going back in.
A brilliant idea, if you ask me.