I felt he ran a low key campaign and Darren White got little support. Heinrich had a ton of ads compared to White. Same thing with Udall and Pearce. Udall had ads just about everywhere, while Pearce had to ration his money. I don’t care what pundits say, the election of 08 was bought.
I can’t stand the Udalls. One of them, straight out of college, ran for this district’s House of Representatives job a few years back. She’s some kind of lawyer in Cochise county now, I think.
Pearce could’ve spent more, but he realized he was going to lose and opted not to just throw it away. He’ll probably go more full-throttle to take his old House seat back next year.