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Newspaper Industry Ad Revenue at 1965 Levels (Dinosaur Media DeathWatchâ„¢)
Columbia Journalism Review ^ | August 19, 2009 | Ryan Chittum

Posted on 08/19/2009 4:21:46 PM PDT by abb

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1 posted on 08/19/2009 4:21:46 PM PDT by abb
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To: abb

OUCH!


2 posted on 08/19/2009 4:22:10 PM PDT by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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To: 04-Bravo; aimhigh; andyandval; Arizona Carolyn; backhoe; Bahbah; bert; bilhosty; Caipirabob; ...

ping


3 posted on 08/19/2009 4:22:36 PM PDT by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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To: abb

The 4th estate is a 5th column.


4 posted on 08/19/2009 4:25:11 PM PDT by Drango (A liberal's compassion is limited only by the size of someone else's wallet.)
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To: abb

At this rate it will be ads for five-and-dime stores and women’s underwear at JCPenny


5 posted on 08/19/2009 4:26:14 PM PDT by ak267
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To: ak267

I think they’re desperately clinging to life in hopes of a government cash transfusion (they’ll get taxpayers’ money out of their pockets one way or another-if we won’t buy it, they’ll tax us not to read it)


6 posted on 08/19/2009 4:28:23 PM PDT by mrsmel (Put the Gitmo terrorists near Capitol Hill.)
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To: abb
I wonder what it would look like if they took the Penny Shoppers, Car Traders and Apartment Locators out of the newspaper total. IRRC, they didn't become serious players before the 80's. Thus they are counted now, but weren't counted then.
7 posted on 08/19/2009 4:28:39 PM PDT by Zakeet (Don't tell Obama what comes after trillion)
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To: abb
magazines and newspapers, the critical providers of original reporting

Still delusional.

8 posted on 08/19/2009 4:30:06 PM PDT by NativeNewYorker (Freepin' Jew Boy)
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To: Zakeet
I wonder what it would look like if they took the Penny Shoppers, Car Traders and Apartment Locators out of the newspaper total.

Yes, a good point. On the other hand, back in 1965 there were many more newspapers out there - big cities often had several morning and afternoon papers.

9 posted on 08/19/2009 4:31:58 PM PDT by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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To: abb

Death spiral with only one way out: become what the founding fathers established- a real threat to government excess and corruption.


10 posted on 08/19/2009 4:34:57 PM PDT by NotSoModerate (Report dissenters to snitch@whitehouse.gov for a $4,500 tax credit)
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Comment #11 Removed by Moderator

To: abb

I like to read the local newspaper Sun Sentinel online. But the idea of having to go out early in the morning a fetch a paper copy of it is now repugnant to me. Practically none of my neighbors gets a paper copy anymore, except one neighbor who is in his late 60s. A paper newspaper seems so quaint . . and what a hassle to dump in the trash with all of those ads on Sunday

All in all, am delighted with the loss of the traditional newspapers. These papers thought they were well-loved, when in reality they were only tolerated because they had a monopolistic stranglehold on local news.


12 posted on 08/19/2009 4:37:43 PM PDT by steven33442
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To: steven33442

Yes, but newspapers also serve a purpose: to line the bottom of the garbage for leaks and liquid crap.


13 posted on 08/19/2009 4:48:15 PM PDT by max americana (i)
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To: abb

Image and video hosting by TinyPic
Excellent.

14 posted on 08/19/2009 5:15:51 PM PDT by Recovering_Democrat
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To: abb

A 1965 fine whine.


15 posted on 08/19/2009 5:28:08 PM PDT by razorback-bert (We used to call them astronomical numbers. Now we should call them economical numbers.)
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To: abb

Here in Dallas I totally stopped buying any paper at all. Even if they mention me, I ain’t paying for it. The Sunday paper at $2?? No way... someone recently told me its $3 now...???

Why on Earth would I pay $3 for yesterdays news when I have internet??


16 posted on 08/19/2009 5:28:12 PM PDT by GeronL (Pro-Freedom Fiction Writers Unite! - http://libertyfic.proboards.com)
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To: steven33442

Now if someone started a real conservaive paper...


17 posted on 08/19/2009 5:29:47 PM PDT by GeronL (Pro-Freedom Fiction Writers Unite! - http://libertyfic.proboards.com)
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To: abb

All this tired discussion on whether the media decline is cyclical or secular is complete BS. These articles are missing the biggest factor; that is, how media companies such as the New York Times, MSNBC, and CNN are betting their businesses on particular ideologies and, in doing so, alienate at least 50% of the available market, given the current political polarization of the country. That means their financial fortunes fluctuate with the swinging political pendulum - and we know that is about to swing back to the right in time for the 2012 election.


18 posted on 08/19/2009 5:33:42 PM PDT by balls
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To: GeronL
Now if someone started a real conservaive paper...

The Washington Times is a real conservative paper.

So how are they doing? As of last April, circulation was up:

The Washington Times' total average paid daily circulation defied the industry trend, increasing more than 3 percent during the past six months from 80,998 (April through September 2008) to 83,511 (October 2008 through March 2009). Sunday circulation increased from 37,816 to 43,889 over the same period.

"We're cooking," said Frank Grow, vice president of strategic development and circulation for The Washington Times. "I attribute our growth in circulation to an improvement in our product and tighter marketing in our demographic area, and we expect this trend to continue."

I don't know how the Times is doing financially. Higher circulation might not mean higher revenues.

19 posted on 08/19/2009 6:43:01 PM PDT by TChad
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To: TChad

For around $39 a year you can get their e-edition I guess through email. Or is that the Wash Examiner?

Wouldn’t it be fascinating if the Wash Times tried to create an e-edition that appealed to FReepers?


20 posted on 08/19/2009 6:57:23 PM PDT by GeronL (Pro-Freedom Fiction Writers Unite! - http://libertyfic.proboards.com)
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