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Wisconsin companies pull ads from Glenn Beck Program (Sargento, SC Johnson Confirm Beck Boycott)
© Copyright 2009 BizTimes Media LLC ^ | Published August 14, 2009 | BizTimes Daily

Posted on 08/15/2009 7:40:36 AM PDT by Behind Liberal Lines

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To: EricT.

Yep and GEICO they got a piece of my mind too. Here is the email I received from GEICO AND Sargento!

GEICO:


Thank you for your interest in this matter.

This week we took action to move our marketing messages from the Glenn Beck show and you are wondering why.

Well you deserve an answer.

If the inflammatory nature of the comments on a program overshadows our message and causes GEICO to be drawn into a national debate, we are likely to reconsider where we place our marketing messages, which is what we did.

GEICO delivers very important messages through its major marketing campaigns: we’re saving customers’ dollars, we’re easy to do business with, we’re looking out for our policyholders. That’s what we hope the public hears and sees and focuses on.

As a company, we do not take positions on controversial issues.

As an advertiser, while a national debate on issues can be healthy and appropriate, we don’t see ourselves in the role of taking part in those debates.

Our business is auto insurance. We want to bring people value and we attempt to reach large audiences with that message.

It is of little benefit to us if a program gets so much attention that our message is drowned out.

GEICO Corporate Communications


Sargento:

We appreciate your sharing your concerns about our
advertising. Our organization remains true to its mid-western roots and values. Some would say that means we’re conservative. In the end, we hold true to our nation’s heritage that values free expression of
varying political opinions. We advertise on Fox News, however, we felt Glenn Beck went too far when he suggested poisoning someone with whom he disagrees. Rhetoric that reflects action that would result in the death of someone is never acceptable to us. Therefore, we have advised our advertising agency that they should reallocate our Fox News buy among other Fox News programs.

Our wish overall is to move beyond the conversation about politics and focus on our primary mission to bring consumers great cheese products.We don’t want to be associated with inflammatory speech used by either liberal or conservative talk show hosts. Again, thank you for taking the time to share your views with us.

Sargento Consumer Affairs Department



141 posted on 08/17/2009 2:58:41 PM PDT by badbeamer
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To: AFPhys

DONE!


142 posted on 08/17/2009 2:58:41 PM PDT by badbeamer
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To: socialismislost

visit defendglenn.com and you can see a list of sponsors left to send them emails to stay with the show!!!


143 posted on 08/17/2009 2:58:42 PM PDT by badbeamer
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To: 10Ring
Interesting. A boycott of a place you never visit

Again! Eau Claire WI is a Liberal Cesspool! Kohl's and the city can drown in their own *Hope N Change*

All I can say,I'm not going to contribute to their bad choices! A Liberal community peppered with Mc Mansion's and loads of banks that are insolvent. Eau Claire is also a city that is dependent on medical conglomerates and MALLS! I hope they learned.I doubt it. CHANGE was not worth their ignorant votes. Prime loans will be the second wave of the economic collapse. I guaranty this will happen all over the USA. Take Care. KD

144 posted on 08/17/2009 3:05:21 PM PDT by katiekins1 (House Committee Chairmen Rebuke Obama 492-2 Vote)
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