Replies

Boycot Sargento Cheese: My discussion with Sargento below.
Dear Sargento,
I am a big fan of your products, but since you are submitting to political pressure and boycotting the Glenn Beck show, I am boycotting you.
Regards

Dear Mr. — We appreciate you sharing your comments and concerns about Sargento ads appearing during “The Glenn Beck Show.” It’s true that after listening to some of his recent shows we decided to stop buying ads during that program, but Sargento still advertises on other
Fox News shows.

Sargento makes high quality cheese available to people who want these products, regardless of their political affiliations. As a business, we may not agree with many of the current administration’s policies.
However, we also do not want to be associated with hateful speech used by either liberal or conservative television hosts. We’ll share your comments with our marketing department.

Pat Lombardo
Sargento Consumer Affairs Department

Dear Pat,
You are reacting to political pressure, making a normative decision and a very loud, public statement based on political pressure. You may run your business however you wish. I shall spend my money however I wish. I posted your decision to pull advertising from Mr. Beck’s show on numerous conservation blog and discussion sites. Leftists have long loved boycotts, going back to the 1960s and Cesar Chavez’s boycott of grapes. Turnabout is fair play.

When a business so publically chooses sides in a political discussion, the business only stands to loss. Leave politics to the politicians and focus on your core competancy: making cheese. You are good at it, but there are plenty of folks out there making cheese. I am going to miss your ricotta and hard parmesan. Best value in the market.

regards