Sargento responded as such:
“We appreciate your sharing your concerns about our
advertising. Our organization remains true to its mid-western roots and
values. Some would say that means we’re conservative. In the end, we
hold true to our nation’s heritage that values free expression of
varying political opinions. We advertise on Fox News, however, we felt
Glenn Beck went too far when he suggested poisoning someone with whom he
disagrees. Rhetoric that reflects action that would result in the death
of someone is never acceptable to us. Therefore, we have advised our
advertising agency that they should reallocate our Fox News buy among
other Fox News programs.
Our wish overall is to move beyond the conversation about politics and
focus on our primary mission to bring consumers great cheese products.
We don’t want to be associated with inflammatory speech used by either
liberal or conservative talk show hosts. Again, thank you for taking
the time to share your views with us.”
Pat Lombardo
Sargento Consumer Affairs Department
Poisoning?