September (Magazine) Ad-Page Tallies Plunge (Dinosaur Media DeathWatch™)

Advertising Age ^ | July 21, 2009 | Nat Ives

[abb]

Tuesday evening good news.

[abb]

ping

[GeronL]

hardy hardy har

[Tarpon]

Locally the stores are bringing magazines over to the library where the library sells current month issues for $0.20.

[sinanju]

I’m guessing it’s more the Recession. The fashion glossies are all about luxury products and we’re all in belt-tightening mode here.

[hinckley buzzard]

Amazing. An entire genre of nine or ten glossies dedicated to dreck. Who ever said we knew the value of a dollar.

[abb]

http://www.observer.com/2009/media/conde-nast-september-monthlies-lose-1680-ad-pages
Conde Nast September Monthlies Lose 1,680 Ad Pages

http://www.nypost.com/seven/07212009/business/cond__201__ition_red_180479.htm
CONDÉ NAST HIRES CONSULTING FIRM

http://www.reuters.com/article/newsOne/idUSTRE56K4ZN20090721
U.S. business magazines face a shakeout

http://www.cjr.org/the_audit/time_on_businessweek.php
The $1 BusinessWeek Story

http://finance.yahoo.com/news/Journal-Communications-posts-apf-4150370191.html?x=0&.v=1
Journal Communications posts 2nd-quarter loss

http://www.minnpost.com/braublog/2009/07/20/10365/star_tribune_returns_to_red_ink_in_june
Star Tribune returns to red ink in June

http://www.boston.com/news/local/massachusetts/articles/2009/07/21/saved_but_at_what_cost/
Saved, but at what cost?

Saved, but at what cost?
Globe union approves big cuts

http://www.boston.com/business/ticker/2009/07/memo_from_guild.html
Memo from guild president Daniel B. Totten

http://www.boston.com/business/ticker/2009/07/memo_from_publi.html
Memo from publisher P. Steven Ainsley

[dynachrome]

Shotgun News seems to be doing well.

[guitarplayer1953]

So is Vintage guitar and Premier guitar mags no loss in advertising in those two.

[abb]

http://adage.com/digitalnext/article?article_id=138023
Advertising Will Change Forever

http://online.wsj.com/article_email/SB124809978837365265-lMyQjAxMDI5NDI4MDAyOTA5Wj.html
Gray Lady’s Dilemma

http://www.nytimes.com/2009/07/21/business/media/21globe.html?_r=1&adxnnl=1&ref=media&adxnnlx=1248218723-zA2kcHuLOiR2FfW/4TusVQ
Boston Globe Workers Agree to Cuts

http://www.mediabistro.com/tvnewser/fnc/just_how_dominant_is_fox_news_122254.asp
Just How Dominant is Fox News?

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=110160
Nielsen Finds Many Homes Still Without TV, Others Using Bootleg Analog Signals

http://www.wordyard.com/
Where’s Twitter’s past, and what’s it’s future?

http://www.newspaperdeathwatch.com/
Globe Union Faces the Music

http://recoveringjournalist.typepad.com/recovering_journalist/
Dead Magazine Walking

http://www.magazinedeathpool.com/
Readers suggest other magazines marked for death in 2nd half 2009

[abb]

http://www.fdlreporter.com/article/20090721/FON0101/90721060/1289/FON01/Reporter-offices-will-move-to-new-location
Reporter offices will move to new location

[ConservativeMind]

Conde Nast is the most egregiously vile of the media companies. They drip hatred of conservatives on virtually every page of their title publications.

I really want to see them go under.

[GOPJ]

Locally the stores are bringing magazines over to the library where the library sells current month issues for $0.20.

I doubt advertisers are getting their upscale readers with the twenty cents a copy crowd...

[ConservativeMind]

Oh, that Newsweek article is the best one of the day so far!

Barely selling one copy per sales location across the whole country? That is WONDERFUL!!

I can’t wait to see it go under.

[jocon307]

“Conde Nast is the most egregiously vile of the media companies.”

Their own people hate them too. They are well known as “conde nasty” and for good reason, I’ve been led to believe.

[Tarpon]

Right you are, but how would they know?

[N. Theknow]

It's obvious that these mags need to reduce the content of the publications and raise the subscription prices to make up for the shortfall in revenue.

Is it the NYT or some other rag that is now using that business model?

The printed word has become the victim of a super-dumbed down generation which thinks alphabetic order begins with QWERTY.

[abb]

The printed word still works. It is the delivery format that has changed. The monopoly once held by the State-Run Media has gone away.

[ConservativeMind]

Actually, I think their keyboard of choice begins with “1, 2, 3” and ends with “*, 0, #.”

[GOPJ]

Advertisers can run a "great deal" coupon - and check the response.

If they're not getting any response it could be the ad that's not working or the media.

When they've got an effective ad, they can run it with different phone numbers, web sites and addresses for each different magazine or paper. And that will tell the story.

Some magazines are big fat ego trips - with puffed-up reader numbers.