Why don't they broadcast what a majority of viewers freakin' want to watch?
Not black viewers only, but viewers in general.
Dunno. BET (Black Entertainment Television) seems to be quite successful, and we all saw the MSM outpouring of grief over Jacko's recent demise, as well as James Brown's a couple of years ago.
Seems that those broadcast outlets still struggling are playing the convenient 'race card' instead of looking within themselves and determining what will sell in their particular broadcast market.
For the record, several Rock n Roll radio stations in the NYC area have gone bust in recent years, or changed their format to something else .. their existing format just wasn't working out for them on the bottom line. That's just the way it is, there is no 'racism' involved whatsoever.