RULE 12: Pick the target, freeze it, personalize it, and polarize it." Cut off the support network and isolate the target from sympathy. Go after people and not institutions; people hurt faster than institutions. (This is cruel, but very effective. Direct, personalized criticism and ridicule works.)
You’re right we have to make any attacks personal and their are plenty of targets to go after in the Democrat Party, the problem is that we don’t have the media outlets to target them. A few legal suits could make a difference, though.