Replies

Here is the email I just received from McDonald's after I complained about them advertising on Letterman and CBS.

Standard stuff.

Hello xxxxx: Thank you for contacting McDonald's to share your feelings with us about our commercial placements.

Please know that the relationship we have with our customers is the very heart of our business and we certainly never intended to offend any of our customers.

We closely evaluate the content of the programs in which our television commercials appear and strive to associate our advertising with entertaining, responsible programs. As an advertiser, however, our role is not to determine what a broadcaster should or should not air. That decision belongs to the broadcaster and, ultimately, to the individual viewer.

Before we place a commercial nationally on network television, the program in which the advertising will appear is previewed by a screening service. However, pre-screening program content is not possible on cable since advertisers must buy blocks of time, rather than buy time on a specific program. And, the scheduling of programs often changes, or is not decided far enough in advance. Consequently, we try to associate ourselves with cable networks whose reputations closely align with McDonald's corporate values. Regardless of our efforts, I'm sorry you were disappointed by our advertising during this program.

Again, thank you for contacting McDonald's. We look forward to serving you for many years to come.

Jessica

McDonald's Customer Response Center