I told Mars that I love their Snickers bars and M%M’s. But think that their company should not support a man who jokes about pedophilia.
I received this response back from MARS:
In response to your email regarding MARS SNACKFOOD US.
We are writing in response to your recent communication which objects to the placement of advertising on David Letterman. We appreciate your concern and thank you for taking the time to contact us.
While we do not “sponsor” television shows, we do contract for commercial time months in advance for those programs which we feel effectively reach our consumers. As a matter of policy we make every effort to avoid programs containing exploitative examples of ethnic, racial, religious or sexual stereotyping. We apologize if we were unsuccessful in this instance, and we will share your comments with our advertising agencies.
Our loyal consumers are very important to us, and we thank you for taking the time to bring this to our attention.
Have a great day!
Your Friends at Mars Snackfood US
Of which, I responded in kind:
Your standard reply letter baloney is unfortunate and disheartening. It just goes to show that false bravado responses such as your means nothing over profit. When a company such as MARS puts profit over principle, you lose the public trust.
Until you pull all advertising from David Lettermans show, I will aggressively pursue a word-of-mouth campaign against your brand that you support sexism and pedophile behavior. This can only be evident by your lame standard letter response and lack of responsive action against David Letterman’s comments.
MARS comment: we do contract for commercial time months in advance for those programs which we feel effectively reach our consumers. This is a pathetic response to comments made by Letterman regarding rape, sexism and pedophile comments - all for the sake and convenience of consumer reach by MARS.
I will quit buying MARS products forever unless MARS pulls its advertising and publicly denounces Lettermans comments.
Have a Great Day!