Free Web 2.0, SEO, Social Networking, Digital PR, Internet Marketing Seminar In Israel

Free Web 2.0, SEO, Social Networking, Digital PR, Internet Marketing Seminar In Israel

Tel Aviv, Israel ---- May 28, 2009 ...... A free Web 2.0 social networking seminar will be provided to the Anglo Saxon community in Israel next week. This digital PR and Internet marketing networking event will be held on June 4 in Kfar Sava, a northern suburb of Tel Aviv and is being advertised on Facebook.

"We are seeking means to put unemployed and underemployed marketing, sales and advertising professionals who came to Israel from the US, Canada, England, South Africa and Australia back to work," says Joel Leyden, an Internet marketing pioneer credited for co-creating Israel's first commercial Website back in 1995.

Web 2.0 refers to the advanced second generation of Web development and Web design. It is characterized as facilitating communication, information sharing, interoperability, and collaboration on the Internet. It has led to the development and evolution of Web-based communities such as Facebook, MySpace, LinkedIn, YouTube, Twitter, Blogs, Google Adwords, eBay, hi5, Friendster, Metacafe, Amazon, WordPress, Blogger, Flickr, Yahoo and Google Groups, Wikis, DIGG, with hosted services, search engine optimization (SEO) and web applications.

"As we lack many natural resources, Israel was forced to become a nation rich in brain power," says Leyden who has Internet marketing, PR and SEO offices in both Ra'anana, Israel and in London.

Israel can boast of many accomplishments including that the cell phone was developed in Israel by Israelis working in the Israel branch of Motorola. Most of the Microsoft Windows NT and XP operating systems were developed by Microsoft-Israel. The Pentium MMX Chip technology was designed in Israel at Intel and voice mail technology was developed in Israel. Both Microsoft and Cisco built their only R&D facilities outside the US in Israel.

The technology for the AOL Instant MessengerICQ was developed in 1996 by four young Israelis. Israel has the highest ratio of university degrees to the population in the world. Israel produces more scientific papers per capita than any other nation by a large margin - 109 per 10,000 people - as well as one of the highest per capita rates of patents filed.

In proportion to its population, Israel has the largest number of startup companies in the world. In absolute terms, Israel has the largest number of start up companies than any other country in the world, except the U.S. (3,500 companies mostly in hi-tech).

With more than 3,000 high-tech companies and startups, Israel has the highest concentration of hi-tech companies in the world -- apart from the Silicon Valley, US. Israel is ranked number 2 in the world for venture capital funds right behind the US. Israel has the highest ratio of university degrees to the population in the world.

"Many of the engineers, international marketing (Marcom) and sales professionals who have worked on these projects are natives of the US, Canada, South Africa and the UK who have made Aliya to Israel. But the large majority of Anglos in Israel are not involved in hi-tech or the Internet. Many are still working in classic public relations, marcom, translation, tourism, telemarketing and or advertising. As such, they are being dealt a large blow by the current global recession and many are being laid off."

Leyden adds: "If we can train these English speaking professionals to work the Web in the areas of Internet marketing, SEO, digital PR and viral marketing, they will then find themselves employed with skills which are in high demand. Classic and expensive print and broadcast advertising have been slashed and replaced with cost-effective and far reaching Internet marketing, SEO and digital PR. The purpose for creating this free seminar is to avoid a brain drain and to keep these intelligent and highly educated Anglos in Israel."

The online advertising market is estimated at $45.7 billion according to New York based research firm EMarketer Inc. This Internet advertising and marketing arena is seen as being recession proof as both large and medium sized global businesses are investing more monies in optimized Websites, blogs and direct mail activities generated through Web 2.0 social networking.

Speaking at the free Internet Marketing, SEO and Digital PR seminar will be Joel Leyden, President of the Leyden Communications Internet Marketing Group and Senior Internet Marketing consultant at Flat Rock Technologies in London, UK, Kelli Brown, a highly respected Internet consultant in online B2B and B2C social networking and Larry Butchins, one of the leading English marcom professionals in Israel who recently made the jump into Web 2.0.

This free Israel Anglo Internet Marketing, SEO and Social Networking event is being sponsored by the Bernard Leyden Israel Memorial Fund.

"As we lack many natural resources, Israel was forced to become a nation rich in brain power," says Leyden who has Internet marketing, PR and SEO offices in both Ra'anana, Israel and in London. Israel can boast of many accomplishments including that the cell phone was developed in Israel by Israelis working in the Israel branch of Motorola. Most of the Microsoft Windows NT and XP operating systems were developed by Microsoft-Israel. The Pentium MMX Chip technology was designed in Israel at Intel and voice mail technology was developed in Israel. Both Microsoft and Cisco built their only R&D facilities outside the US in Israel. The technology for the AOL Instant MessengerICQ was developed in 1996 by four young Israelis.

Bernard Lyden died January, 2009.

Leyden, born in Brooklyn, New York to the son animmigrant tailor from Poland, made his way from poverty to wealth through developing modern methods of both sea and air cargo transportation.

It was 50 years ago that Malcom McLean, an entrepreneur from North Carolina, loaded a ship with 58 35-foot containers and sailed from Newark, N.J., to Houston.

Leyden followed McLean in suggesting that containers might make shipping more efficient. The revolutionary concept was to design a transportation system around the packaging of cargo in huge metal boxes that could be loaded and unloaded by cranes.

Container shipping eventually replaced the traditional “break-bulk” method of handling crates, barrels and bags, and stowing them loose in a ship’s hold, a system in use since the days of the Phoenicians. Replacing break-bulk with cargo containers dramatically reduced shipping costs, reinvigorating markets and fueling the world economy.

“My father reinforced and sold these new shipping methods to thousands of importers and exporters in the New York region,” said his son Joel Leyden.

“He created Leyden Shipping, a freight forwarding company and Leyden Customs, a brokerage firm on Pearl Street in the 1950’s to provide transportation services to both the import and export trade. As the Leyden Transportation Group expanded they moved into the World Trade Center and opened additional offices at JFK.

Although he did not invent containerization, he was one of the key global figures to market it – with agents in Europe, South America, the Middle-East and Asia.”

http://bernardleyden.blogspot.com/

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.