As of EO April 2009, Ford now has 16% of the market....(FOX NEWS)
16% of 0 is zero. What counts is the sales volume (and mix) vs. the break-even sales volume (and mix). Fords sales are too low for their current break-even point. A new CAFE std and increased gas prices is not likely to improve sales volume all that much. There may be some pent up demand effect as the years go on. If Ford really were prepared, they’d be fine (and much smaller) now.