[Billthedrill]

Didn't The Atlantic try this a few years ago, or am I remembering the wrong mag? The idea was not to renew certain subscribers so they could tell advertisers that only the monied elite got the mag, changing their target demographic or some such marketing stunt.

Guys, it's newsprint, not diamonds. Less isn't more.

[franksolich]

Didn't The Atlantic try this a few years ago, or am I remembering the wrong mag? The idea was not to renew certain subscribers so they could tell advertisers that only the monied elite got the mag, changing their target demographic or some such marketing stunt.

That was the Saturday Evening Post, and that was circa the very late 1960s, very early 1970s. Say sometime 1968-1971.

And yes, the purpose was to change their demographics, so as to appeal to advertisers with a "higher class" sort of readership.

It didn't work. The Saturday Evening Post then shortly thereafter expired. There's still a Saturday Evening Post, I guess, but it has no connection with this former magazine, being mostly a "nostalgia" magazine.