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"But since there can be no such thing as a pro-Obama pro-lifer, to whom would it appeal?"

I beg to differ.

First, the pro-life movement doesn't put out good money to produce and distribute ads to appeal to "pro-lifers." Why would we do that? (Although admittedly, we do way too much of it: appealing to the converted, preaching to the choir.)

We need to appeal precisely to people who don't (yet) agree with us.If somebody sees the ad and thinks,"Hmm, there's some hidden and mysterious potentiol in even fatherless unborn babies conceived under less-than-optimal conditions, 'cause look at Obama," they're just 1/2 a heart away from, "It's probably not such a terrific ideaz to kill millions of unborn babies."

Second, there are pro-life people who voted for Obama. Self-contradictory? Yes! Illogical? Of course! But don't you realize that people do self-contradictory, illogical things all the time?

Obama got huge amjorities in the Black and Hispanic communtiies, and these sae commnities routinely poll significantly more por-life than the white community does. But they also have significantly higher abortion rates.

What's the explanation? Maybe they "feel" forced by circumstances to get abortions which they "feel" they wouldn't have chosen in better circumstances? Myabe they get abortions they later definitely regret? Maybe they're confused and ambivalent about it?

Those are the people whose emotions can be shaken up a bit, and whose minds can be persuaded, and whose hearts can be touched by an like the one about Obama-the-unborn.

Aren't those the people you WANT to shake up, persuade, and touch?

The first part of your reply: I meant the people they hope to convert after they are converted--an impossible entity. If you are pro-Zero and pro-abort and you see that ad, you have an option, they hope, to become pro-life, whereupon you would suddenly find yourself no longer pro-Zero. That's if you had the logical capacities of at least the perfect head of cabbage.

Which leads in to the next part of your answer. I agree that there are pro-lifers that voted for Zero. Perhaps people who are not "single-issue" voters. That does not change the basic logical fallacy in the ad (the adulation of an arch-abortionist to make a pro-life point).