Marketing wize...everyone in the United States knows about us Tea Party folks...and that it wants an end to wasteful spending.
Everyone now knows that ACORN is a wickedly criminal enterprize.
Yeah.
We're in a tough spot here. The media will portray these protests as "anti-tax" rallies, as in rallies by "rich people who resent paying their fair share of taxes," as long as they can get away with it. OTOH, there is good will associated with the name, based on the original Tea Party. And the "brand" has been established. We won't need to advertise the July 4th Tea Parties as heavily as the 4/15 Tea Parties, since the name is already well-recognized.
An effort to rename the Parties could be seen as disingenuous, like the ridiculous change from "global warming" to "climate change." So... we should probably launch a re-education campaign, and change what "the brand" stands for, as when Marlboro changed into a man's cigarette. To that end, I suggest a tag-line or introductory phrase, like the "anti-spending Tea Parties," or the "Tea Parties protesting out-of-control spending."
The media won't do this, but we conservatives can do this, and hopefully the message will penetrate public consciousness.