In Rules for Radicals, Alinsky outlines his strategy in organizing, writing in the prologue,
"There's another reason for working inside the system. Dostoevski said that taking a new step is what people fear most. Any revolutionary change must be preceded by a passive, affirmative, non-challenging attitude toward change among the mass of our people.(Think Obama's demeanor) They must feel so frustrated, so defeated, so lost, so futureless in the prevailing system that they are willing to let go of the past and change the future. (Think Rahm's "Crisis" statement along with what Frank and Dodd have done) This acceptance is the reformation essential to any revolution. To bring on this reformation requires that the organizer work inside the system, among not only the middle class but the 40 per cent of American families - more than seventy million people - whose income range from $5,000 to $10,000 a year [in 1971]. They cannot be dismissed by labeling them blue collar or hard hat. They will not continue to be relatively passive and slightly challenging. If we fail to communicate with them, if we don't encourage them to form alliances with us, they will move to the right. Maybe they will anyway, but let's not let it happen by default."[4]
It is clear from his strategy outlined above that his main target is the poor and middle class. He aims to frustrate them, so as to become the "answer bearer" of all their frustrations. The exploitation opening in that is that in order to maintain that power over them, he can never really relieve the frustration. Our job is to exploit that fact. Educate the poor and middle class of the real source of frustration. Sin.
Alinsky new that man has a sinful nature. He exploited that fact for his own purpose. He picked a class of people and pointed out their sin. In this case I'll use the "Rich" or Upper Class. He pointed out Greed. Now the deception comes when he doesn't tell the other classes their sin, greed. And envy too. He instead tells them they deserve what the Rich have and that the Rich don't deserve to be rich because of their sin of greed.
Our job then becomes to tell the truth. Yes greed exists in the Upper Class. But it also exists in the Middle and Poor Classes too. Educating the classes on this will be hard since the "Deliberate Dumbing Down of America" (Charlotte Iserbyt) has caused a numbness of the brain and soul.
We have to get the masses to understand that there is a thing called "The Greedy Poor" and they've been duped into calling it "Fair" or "Worker's Rights".
And finally, once we get the masses to understand that they've sinned, we need to show them how to be healed of that sin, The Gospel. The only true way to combat the devil's "Rules for Radicals".
Many such "poor" actually are doing well by traditional middle class standards, so "poor" is a misnomer.