I quit Pepsi in particular and most soda in general before November due to the Barack Obama support. They don’t get my money and I feel a whole lot better being off carbonated diet drinks.
Both Coke and Pepsi have raised their prices in recent months. I'm unwilling to pay "extra" for their liberal (politically correct) causes, No more Coke or Pepsi allowed in my home, nor any of their products. Both of my adult sons and their families have already quit. My list of products I will not under any circumstances buy is getting on the long side, but I'm sticking to it.