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PM spokesman: Naming Gaza op 'Cast Lead' was a PR mistake
Ha'aretz ^ | 24/04/2009 | Cnaan Liphshiz

Posted on 04/25/2009 2:28:35 PM PDT by forkinsocket

Naming Israel's incursion into Gaza Operation Cast Lead was a public relations faux pas, a top government spokesman said on Wednesday.

"I didn't like the name," Mark Regev, the prime minister's spokesman for international media, told a crowd of some 150 listeners in English. "From a public relations point of view, it was a mistake."

Regev, who immigrated to Israel from Australia in 1982, said at the Modi'in municipality, "The Israel Defense Forces chooses its names by some computer or by some system which I don't understand. And the truth is that the Hebrew name Oferet Yetzuka [referring to Hanukkah dreidels] sounds lovely. It's the translation into English which sounds inappropriate."

Regev, 49, added that whenever he spoke to international media, he "never once said 'Cast Lead' because it has connotations in English that are problematic," opting instead for "the Gaza Operation" to describe the attack, which came in response to rocket fire from Gaza aimed at Israeli civilians.

(Excerpt) Read more at haaretz.com ...


TOPICS: Israel
KEYWORDS: castlead; gaza; israel
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1 posted on 04/25/2009 2:28:35 PM PDT by forkinsocket
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To: forkinsocket
"It's the translation into English which sounds inappropriate."

It sounds appropriate to me. ...although I'd prefer something like "Operation Exterminate Jihadis."

2 posted on 04/25/2009 2:33:03 PM PDT by Mr. Mojo
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To: forkinsocket
" 'Cast Lead' because it has connotations in English that are problematic,"

Connotations, such as toy soldiers?




3 posted on 04/25/2009 2:36:12 PM PDT by USFRIENDINVICTORIA
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To: forkinsocket

Cast Spent Uranium.


4 posted on 04/25/2009 2:47:34 PM PDT by Paladin2 (Big Ears + Big Spending --> BigEarMarx, the man behind TOTUS)
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To: Mr. Mojo

I was thinking more...”Eat leaden death jihadi swine!”.

Now I’m thinking dip the bullets in swine flu.


5 posted on 04/25/2009 2:51:01 PM PDT by tet68 ( " We would not die in that man's company, that fears his fellowship to die with us...." Henry V.)
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To: forkinsocket

I just don’t get it - what’s wrong with “cast lead”?


6 posted on 04/25/2009 3:42:05 PM PDT by Fido969 ("The hardest thing in the world to understand is income tax." - Albert Einstein)
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