The biggest difference between radio and TV are the phone calls. In talk radio you get confronted by differing points of view, which would immedialtely discredit a liberal talk show host. Conservative points of view are based on logic and common sense. Libs on emotion. Even a fairly well spoken conservative can argue circles around a lib.
Radio = live phones/no credible response
TV = preaching/no response
This is exactly why “Air America” failed and why most columnists are libs and continue getting a paycheck.
“in talk radio you get confronted by different points of view”
After Mario Cuomo (aka Pope Mario I the Pious) was defeated for reelection, he attempted a talk show which folded in a few months.
Dictator-like, he decreed that any caller who uttered the word “liberal” would be instantly cut off.
The late great Bill Buckley observed that a liberal is someone who is open to other points of view, then is appalled to learn that there ARE other points of view.