There's nothing to deal with!
I can declare myself as World Tiddleywinks Champion of my street but it it would be meaningless and hollow, just like the NFL's hype is.
Being "World Champion" of a purely domestic tournament that has no International component?
So what?
I guess it fools the dupes, doesn't it?
There’s only one NFL in the world. The champion of the NFL is the world champion. That’s not hype, that’s reality.