They’ve resurrected all the old terminology for full emotion-laden demonization effect, despite the dearth of facts to support their push. They’re so unimaginative that they couldn’t even come up with new rhetoric.
One thing that is very different today, from ten years ago - a heckuva lot more people own AR-type firearms.
They don’t need to come up with new terms or rhetoric, because their close allies in the MSM will back them and spin for them 100%.