The public at large has little exposure to grassroots conservatism. Many think that it's just a small band of power-hungry white guys pretending to be upstanding and stealing from the common man left and right.
Large groups of conservatives would definitely give many people a big shock that many everyday people are conservative and have deep beliefs. Just as important, the public sometimes has a tenuous grasp on the importance of a subject until they see people sacrificing for it in the flesh.
Humans are social animals and the more they can place a face to a movement the more importance they will give it. Those numerous faces make a movement more personal and more likely to light a fire to oppose the moral audacity of what's occuring.
Conservatism needs more faces willing to show they will make small sacrifices to give it more credence and to show that conservatives believe what they are saying.
Lemmings are social animals. I am an individual who thinks for himself. Pardon me if don't jump off a cliff anytime soon. I fight in my own way.
You disagree with who, about what?
TheThinker, you disagree with who about what?