That's a darn big gas tank. Split the difference at $12.50. At $0.40 more/gal, thats over a 30-gallon tank. Guy goes through almost 100 gallons of gas a week.
Is he represenative of all drivers? Not really.
I put about 10 gallons a week in my car. I'm not happy about the extra $4.00/wk or so, but neither is it going to bankrupt me. And I think that I'm fairly represenative of most other people on this.
But, I suppose "Customer pays extra $4.00/wk for gas, is mildly annoyed" doesn't sell many papers.