I don’t understand the Disney dive considering every man woman and child in America seems to have multiple copies of High School Musical and Camp Rock.
On the other hand they have mined their back catalogue for decades now with ‘limited’ releases of their classics. It may be possible that everybody who wants a copy of Cinderella finally has one.
Disney is also ABC Television. Broadcast ad revenues sucketh. See link above from Media Post.
From the article:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=99628
“The prime-time unit price deflation is being caused by a number of factors, says TargetCast Senior Vice President, Director of Broadcast Gary Carr—but the two biggest factors are the economy and the networks’ declining share of TV audience viewing.”
Yes, but will this dwindling revenue compel them to finally release a DVD of Song of the South? I can just see it now: "...this historic Disney film will be available on DVD and blu-ray for a limited time only, then Uncle Remus goes back in the vault!"