Bush was also an adherent it seems at times, proclaiming "Affordable Housing Week" and other such nonsense on many occasions from the White House. It is part and parcel of Compassionate Conservatism, and itself an anathema to Conservatism.
Lord help us when both parties pander this way, and there is not yet a strong enough, viable third party conservative route to challenge it.
Sadly I think you’re right about both parties.