Newsweak will concentrate on an "elite audience" to please advertisers
Posted on 01/17/2009 6:24:05 PM PST by melt
Battered by a one-two punch of declining readership and ad pages, Newsweek magazine is getting an extreme makeover this year that will include a large circulation reduction, deep cuts in operating costs, and a new effort to attract advertisers by concentrating on an elite audience.
According to The New York Times, executives at Newsweek say the retooled magazine will focus on being a "thought leader" that focuses on telling readers how to think about news, rather than telling people what happened in the last week. The plan, similar to the editorial outlook espoused by The Economist magazine, is aimed at helping the newsweekly better compete in the face of competition from cable TV and the Internet. The transformation will likely include more analysis, commentary, and news-related feature articles.
“We’re not in the business of telling people the news,” Richard Stengel, managing editor of Newsweek's rival Time, told the Times. “News has become a commodity. They already know the news.”
(Excerpt) Read more at newsmax.com ...
What is “Newsweek”?
“We’re not in the business of telling people the news,” Richard Stengel
NO CHIT!
Perhaps the Bambi pictures on the front cover of all the mags these days just isn’t working for them....
Nice to see it declining in popularity. My heart is warmed.
If memory serves the dopes at Newsweak have been trying to do exactly this for decades.
Newsweak will concentrate on an "elite audience" to please advertisers
Or maybe if they featured various covers of Obama (serious Obama, Santa Obama, halo Obama, tired Obama, rainbow Obama) every week for the next six months, their circulation would go up?
Oh, I forgot, they already tried that strategy.
Mine too.More I could not wish them .
LOL! The covers with Obi have probably creeped people out who have half a brain. It looks like big brother.
Die NewsWeak. Save a million trees and reduce the global carbon footprint. LOL! Save a forest and die.
ROFLMAO
“..the retooled magazine will focus on being a “thought leader.” LOLOLOLOLOLOLOLOLOL.
That is the funniest thing I’ve heard all day.
“We’re not in the business of telling people the news.”
This applies to all the msm really.
I swear, it creeps me out to walk past a magazine stand these past few months. It’s a world in total worship of their savior.
Brilliant, simply brilliant!
All they need to do to succeed is get back to reporting news and reflecting public opinion and quit trying to shape it.
OH LORDY this too funny LOL!
For all of its problems with bias, Newsweek actually used to be pretty good in their reporting. Now the articles are shorter and dumbed down.
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