if you goal is to maximize your sales via marketing, you would not market to a 2-5% demographic... that risks pissing off 40-50% of your overall market. that's just plain stupid.
this is not about marketing. this is strictly about pushing the social agenda supported by the vocal 2%
best move in response? if families do not want to see this continue (do you remember the 90s?), then stop buying campbells products... AND TELL YOUR FRIENDS TO DO THE SAME.
after that, we should track the sales for the company.
and to be honest, these people are doing things that hurt the financial prospects of the company... which, as a ceo, should get you fired.
“best move in response? if families do not want to see this continue (do you remember the 90s?), then stop buying campbells products... AND TELL YOUR FRIENDS TO DO THE SAME.”
...and let the Campbells’ execs know what you are doing. I know from past experiences that his is very effective. You are correct.
;-)