No impact on close alignment....
To be perfectly honest, I can’t keep the different fragmented functions straight. Experiential Marketing, Viral Marketing, public relations, Promotions, Product Placement, etc. etc. etc.
Public Relations used to be press releases and a few special events and some flattering press coverage. Now the special events are called Experiential Marketing.
Promotions used to be gimme hats and contests, now they extend to product placement in movies and TV shows.
Viral Marketing is whoknowswhat in the basement.