If the GOP had greater access to the hearts and minds of the masses and knew how to use it to counter the efforts of the demonrats and the msm, things might be different, but they don't have a clue or know where to find one.
If anyone can instruct the Republicans on basic media savvy and sales psychology, please, for the sake of the Republic and all it stands for, help them!
The first thing the party -- and conservatives -- need to recognize is that the MSM is a sworn enemy. They will never be "on our side".
Thus, the party (and conservatives) should feel free to openly attack the MSM in turn. And ignore its propaganda.
It's not a question of "handling the media". It's a matter of recognizing the media as an adversary and joining battle with them.
On our side is the public's opinion of the media -- rating them one step lower than lawyers. Let's use it to our advantage. Run against the media.