First step is to find a group of greedy investors who are willing to ignore the adage, “If it sounds too good to be true, then it probably is.”
#7
You just nailed it. It is as simple as that. As W. C. Fields said...You can’t cheat an honest man!
...to buy in at the top and foot the bills for the setup of the website, the crappy products, and the marketing materials.
Then you build a near-inscrutable points-driven compensation plan that is projected to 12 levels for costing, no matter that the organization is 90 levels deep, because you know the attrition rates of the revolving door and the endless supply of newbies.
Then you get your big-talkers within your top tier to inspire millions of others to join in.
Give it a nice, patriotic sounding name.
Stir.