I completely agree with his conclusion — conservatives can’t allow themselves to be outspent — although I find his assertions about the country being overwhelming conservative dubious. Opinions held so lightly held as not to motivate someone’s vote — hardly worthy of the name opinion.
It’s never been more clear that swing voters are effectively non-ideological. No matter what they think they think about taxes or abortion or gay marriage, swing voters vote on vague impressions about leadership or concrete unhappiness about execution or the state of economy. This all worked in Obama’s favor last month, and can work in our favor next time around.
Public perception is everything. The facts don’t matter. That’s what we just learned in 2008. On this basis, you are right, we can and should use this reality to our favor going forward.