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To: reformjoy

One thing this campaign was incredibly good at was targeting the “ignorant” people and finding their emotional triggers to motivate them.

I have an employee that is lazy, incredibly self-centered, and has never voted b/c it takes too much effort. She is also a blatant racist to the point that I’ve had to threaten to fire her if she made any comments at work.

Despite all this the Obama campaign got her, a person who I’ve overheard saying that she hates black people, to take the day off and travel over 2 hours to Ohio to vote. How ?

They used the internet to target the one thing she cares about which is animal rights. She was bombarded with videos of wolves being shot from airplanes and informed that it was all Palin’s fault. Hitting her emotional trigger by tracing her internet patterns was all it took to motivate her.


16 posted on 11/21/2008 9:12:32 PM PST by Bigjimslade
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To: Bigjimslade

Hey, it’s okay. Your friend just got pulled in. Lots of us got sucked in by Obama, but hopefully we’ll make it out of the fog, one-by-one.

I really respect John Ziegler for being AWAKE, he takes the heat, he takes the insults, but he’s in there fighting.

Wouldn’t it be great to be like that?

I am inspired and encouraged by those who just have that special gift to be above it all!!


17 posted on 11/21/2008 9:22:42 PM PST by reformjoy
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