Once upon a time Newpapers were very partisan & almost captive of either major political party. Then competition forced the newspapers to invent the concept of “objectivity” in News reporting in an effort to grow readership & thrive. But then Radio, TV, Cable TV & the Internet came along delivering a flurry of punches to readership. Now the newspaper industry has lost confidence in “impartiality & objectivity” even though they still make those claims. In reality, they are emulating the partisanship & contentiousness of Talk Radio & Internet Blogs in an effort to compete with them... and their still losing readership.
The physical print Media is a money-losing dinosaur because they can be cost-competitive in News delivery, and they can’t figure out a way to get compensated for their basic News reporting function (what little of it that they still do.)