These guys are so disingenuous.
I’ve seen newspaper online pricing guides due to agencies sharing data with other outlets. There’s no way that they even make up 10% of total revenue of any American newspaper (Nationals excluded like NYT, USA Today, WSJ) based on the rates and inventory I’ve seen.
So if one of these papers is billing $10 million a month in display/classifieds advertising (This is just for math purposes.) online revenue likely isn’t even $1,000,000 in gross. So for them to say it’s UP 11-12% when the rest of the paper is down 20%?
Yeah, its like saying the Titanic may be sinking but there’s no shortage of cold water in the forward compartments, so that’s a good thing!
Theres no way that they even make up 10% of total revenue of any American newspaper (Nationals excluded like NYT, USA Today, WSJ) based on the rates and inventory Ive seen.
I love how they argue “except for Job ads we were up even more”.
It’s like Hitler saying in early 1945 “Except for Russia we have won the war”.
:)